A new Era of Luxury in the Modern Age 

A quiet, refined approach to luxury business for female founders who seek to build an authentic luxury brand with taste and virtue.

A haven for women who wish to lead with integrity, embrace slow living, and define luxury on their terms.

A Renaissance of Luxury

Creativity is nothing but a mind set free.

A reimagined idea of luxury.
A revival of classical ideals in our modern world
An antidote to a culture of consumption and aspiration. 

Devoted to support introverts, creatives, boutique luxury brands, service providers, tastemakers, and all those who seek to reimagine their idea of luxury and lead with virtue. 



A New Philosophy of Luxury

OUr Story

CUSTOM WEBSITE DESIGN: websites built to showcase your unique creative voice, designed with functionality and beauty in mind and beauty in mind. BRAND IDENTITY CREATION: developing cohesive and impactful brand visuals, from logos to typography, that align with your artistic vision. 

Creativity is nothing but a mind set free.

ESSE QUAM VIDERI

(lat.) "To be, rather than to seem."

Here’s how we’ll bring your vision to life as a team

we believe in collaboration and transparency.

Design

Process

Every human has an innate desire for beauty. We believe in creating brands and beautiful lives beyond vanity and aesthetics but a cultivation of inner and outer beauty.

Beauty

I.

Our motto Esse Quam Videri is a testament to integrity and truth, and a philosophy of luxury that is not just seen but experienced

Authenticity

II.

A culture of excellence as taking pride in the effort of a job well done, holding oneself to the highest standards of morality and quality, and appreciating the value of savoir-faire. 


Excellence 

III.

who want to Build or refine their brand strategy to attract their clients

intellectuals

who want to Gain clarity on their brand’s purpose and audience

traditionalists

who want to Stand out in their competitive marketplace

tastemakers

who want to Build or refine their brand strategy to attract their clients

old souls

Evelin is a seasoned brand strategist with over a decade of experience in strategic brand management, marketing, PR, and business development. With an MBA from the University of London, her expertise and personal values permeates her work, as she guides aspiring luxury brand founders toward an authentic and quietly impactful presence.
An old soul and introvert, she is dedicated to supporting female founders and quiet individuals in building authentic luxury businesses and beautiful, quiet lives.

Principal, Educator. Chief Consultant.

INFJ. Lover of Beauty. Old Soul.

The Founder

My Favorite Passtime

A more meaningful approach to luxury, rooted in classical philosophy and timeless values of Truth, Beauty, and Goodness

HENRY

Long walks in the forest with Cocker Spaniel puppy, Henry. 

Discovering hidden gems

Travel

003. balance

002. heart

001. creativity

III. EXCellenCe

II. BEAUTY

I. AUTHENTICITY

003. balance

002. heart

001. creativity

004. intention

003. balance

002. heart

001. creativity

We believe luxury goes beyond brand vanity and aspirational lifestyles. Luxury holds itself to the highest standards of ethics while providing exceptional experiences. 

"Luxury is for those who take the time to understand it.”

Design adds value faster than it adds costs.

I. AUTHENTICITY

II. BEAUTY

I. AUTHENTICITY

002. heart

001. creativity

003. balance

002. heart

001. creativity

III. EXCellenCe

II. BEAUTY

I. AUTHENTICITY

003. balance

002. heart

001. creativity

004. intention

003. balance

002. heart

001. creativity

A more meaningful approach to luxury, rooted in classical philosophy and timeless values of Truth, Beauty, and Goodness

our Ethos

videos
to watch

In this episode, we discuss luxury brand positioning, why testimonials are irrelevant, the loss of personal taste in pursuit of social aesthetics, emotional luxury, and more.

listen in
work with us →

INSPIRATION: Watch us get inspired for this upcoming Summer brnad

join the list →

COMING SOON: Get on the list for the upcoming semi-custom brand

take a peek →

WIP:
Want to see how it all came together? 

take a peek →

WIP:
Want to see how it all came together? 

WEBSITE

Quiet Marketing

BRANDING

Slow Living

STRATEGY

The Curriculum

@SWANSTUDIO
@theschoolofluxury
@theschoolofluxury
Table of Contents