The Quiet Art of Luxury Business for Honest brands & Noble souls.
The Quiet Art of Luxury
A quiet, refined approach to business for Noble Souls who seek to build an authentic luxury brand with taste and virtue.
A New Philosophy of Luxury
he School of Luxury was founded to revive true luxury and serve female founders with a new philosophy of luxury with meaning, rooted in classical virtues and timeless wisdom.
We understand the challenges of being a quiet person in a loud world. We’re devoted to support those who may feel overwhelmed by the demands of being constantly online, who wish to unhurry life and work and elevate their brand presence to embody the true essence of luxury - all while creating time for life's luxuries that matter most.
Founders will find tasteful, quiet marketing strategies and build a luxury brand that is beyond pricing and mere aesthetics.
Our approach to luxury is supported by extensive experience in the luxury market yet grounded in ethical practices and a philosophy of life as a work of art.
T
For the
Lovers of Beauty
Noble Souls
Ladies of Leisure
The
A more meaningful approach to luxury, rooted in classical philosophy and timeless values of Truth, Beauty, and Goodness.
he recent years have invited new conversations about what luxury means in our day and age. Social media has amplified the pressures of presenting ourselves and our brands in ways that don’t feel true to ourselves, leaving us paralyzed by the demands of being omnipresent, in a constant state of creating, and being online.
In this fast-paced world of trends and an incessant influx of information, shifting trends, and aesthetic standards, we propose a different approach: one that allows us to slow down, create at our own pace, indulge in the beauty of our creations, dedicate time to cultivating excellence in our craft, and be seen and recognized for the values we stand for as a business and as a human being.
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Renaissance
of Luxury
We believe luxury goes beyond brand vanity and aspirational lifestyles.
True luxury holds itself to the highest standards of ethics, excellence and exceptional experiences.
Nobility of the Mind.
At the heart of our philosophy are the classical virtues of Truth, Beauty, and Goodness, honouring the whole human as an intellectual, moral, and aesthetic being.
Embracing Ethical Aestheticism is not about perfection but about striving for a life where ethics and aesthetics coalesce into a harmonious whole.
It is a journey of continuous growth, reflection, and alignment, leading to a life that is as morally fulfilling as it is beautiful.
Our Mission
Beauty of the Soul.
An elegant approach to selling premium with integrity. Perfectly suited for quiet luxury brands and founders who wish to learn to sell without any urgency, scarcity, or convincing tactics but create a beautiful, soft sales process.
The Art of Soft Selling
The Luxury Brand
The foundational course on luxury positioning for honest, value-based brands in the new era of luxury towards building an authentic luxury brand in the modern age.
An introduction to the principles of Luxury Marketing guiding founders towards a tasteful, quiet approach to marketing that embraces the beauty of simplicity and sophistication.
Luxury Marketing
Curriculum
Luxury Business School
Meet theFaculty
The Founder
MBA. Introvert.
Lover of all things beautiful.
As a seasoned brand strategist and introvert, Evelin understands the challenges of brands in this modern age. She serves with her rich experience in the corporate luxury industry to support quiet founders and luxury brands in establishing an authentic and aligned brand presence while standing firm in one’s values and paving their own path.
